Bad Marketing or Clever Spam?

This morning I arrived in my office to find an envelope waiting for me on my desk.  Physical mail of any sort is a rarity at the office these days, let alone a hand addressed envelope from someone I don’t know.


Curiosity made me open it and look inside where I found this


Note the custom URL with my name.

NO I did not type that in to a browser and I have no plans on doing so, but it leaves me wondering is this a terrible attempt at marketing something, which missed in both credibility and target audience or is this a clever new spamming technique.  With so many people now understanding that they need to be careful with links that arrive in email, is this an attempt to catch people with their guard down?

If you have any clue what this is feel free to let me know, but I think this will all be in the trash before I leave the office in a few hours.

7 Responses to Bad Marketing or Clever Spam?
  1. Roger Lim
    June 7, 2013 | 8:42 am

    I’m with you Mitch, I would not have even opened it with the odd packaging. If you want, you can probably use a Tor Browser connection and type in the URL with some fake name just to see where it goes. I bet the name at the end of the url is just a url parameter and should work with anything you type in.

  2. Stephen
    June 7, 2013 | 9:02 am

    I can’t speak for the package or the content, but the personalized URL (pURL) is a marketing trend meant to be relevant and make the company seem like they have something special for you

  3. Bart Severein
    June 7, 2013 | 10:09 am

    It’s not very ‘curious mitch’ if you are not typing the url in a browser IMHO. 🙂

  4. Andy Donaldson
    June 7, 2013 | 10:09 am

    So….can I have your ninja star if you don’t want it?

  5. Maria Helm
    June 7, 2013 | 12:37 pm

    Very similar to what all the colleges are sending my son, after his name got on a mailing list. Probably not malware, just clever marketing.

  6. Handly Cameron
    June 7, 2013 | 1:47 pm

    Whatever you think about the marketing, it is still important to know that ninjas may attack at any moment!

  7. Stephan H. Wissel
    June 9, 2013 | 9:36 pm

    Curl is your friend. Clear headers, no JavaScript…